Can Killing Cookies Save Journalism?
Dutch Public Broadcaster Develops 'Blind' Advertising System:
Following the implementation of the European Union's "landmark" General Data Protection Regulation law in 2018, Dutch public broadcaster Nederlandse Publieke Omroep developed a non-programmatic platform that only shows advertisers "information about what the user is looking at," according to Gilad Edelman of Wired. Although the system has been so successful that the broadcaster decided to abandon tracking cookies altogether in early 2020, Dutch law prohibits the broadcaster from licensing the system to other publishers. "We can’t do the same thing for other publishers," said Linda Worp, who co-designed the system. "We really want to. We want to complete the whole ecosystem with our solution.”