BuzzFeed Starts Selling Products Directly to Consumers
BuzzFeed Launches Integrated Shopping:
BuzzFeed has launched "a standalone website called BuzzFeed Shopping that lets visitors complete purchases without going anywhere else," according to Ann-Marie Alcántara of The Wall Street Journal. Although many digital publishers have received "so-called affiliate revenue, the slice of revenue they get when they help generate a sale, by linking from product mentions to retailers that finish the transactions" since the advent of the internet, BuzzFeed's innovation "was enabled partly by the relatively recent spread of checkout functionality beyond traditional e-commerce platforms to a range of websites and apps," most notably Instagram. Additionally, Vox Media Senior Vice President of E-Commerce Camilla Cho confirmed that the publisher is "considering letting visitors buy items directly from its shopping site, The Strategist, without having to click away."