Scoop: New York Times exploring a Wirecutter subscription
Times Explores Wirecutter Subscription:
The New York Times "is in the early stages of researching a consumer subscription for its product recommendation site Wirecutter," according to a job description obtained by Sara Fischer of Axios and confirmed by Head of Standalone Products David Perpich. Since 2018, the news organization has become increasingly reliant on lifestyle and entertainment subscription services, with "more than 1/3 of The Times' net new subscriptions last quarter" coming from its Cooking and Games products. "To launch a subscription offering you need to deeply understand the audience, what the willingness to pay is, and what the execution needs to be like," said Perpich. "Having someone come in from a marketing perspective is a key part of puzzle for us."