Apple Podcasts launches in-app subscriptions
Apple Podcasts Launches Subscriptions:
Apple announced at its spring event Tuesday that it will launch subscriptions within the Apple Podcasts app next month, according to Ashley Carman of The Verge. Subscribers will be able to access "extra perks, like ad-free and bonus content," as well as early releases. Under the arrangement, content creators will pay Apple $19.99 per year to offer subscriptions, with Apple collecting "30% of revenue for the first year of a subscriber's lifetime and 15% for the years following." Although podcasters may continue to employ their own RSS feeds and hosting providers, any subscription content must be uploaded through Apple's backend, while podcasters will not have access to subscriber data collected by Apple. Other new features "include a 'Smart Play' button that [will] allow listeners to automatically start episodic shows from the newest episode and serialized shows from the beginning of the series."