Investment in digital media slows, years after venture-backed boom
Digital Media Investment Slows:
Nascent digital media properties "are attracting far less cash compared to the venture-backed media boom of 2014 and 2015, according to new data from Pitchbook," Sara Fischer of Axios reported Tuesday. Despite such outliers as "an unnamed company made up of a group of D.C.-based veteran journalists" which said it has "raised more than $10 million to launch a new politics and tech website" in July, total investment has declined to $115 million in 2021 from a peak of $1.1 billion in 2015, with more venerable outlets (such as Vice) "struggling to raise enough capital to finance" public offerings through special purpose acquisition companies (SPACs). However, "some companies that show high growth potential have been able to draw bigger investments over time," as exemplified by continued funding rounds for The Athletic and BuzzFeed's recent acquisition of Complex in a $1.5 billion SPAC deal. "Many of these startups gain enormous traction leveraging the nimble freedoms of the startup world, only to wind up selling to corporate titans when growth slows down," added Fischer, who noted that parenting publisher Spider Studios recently sold to Bustle Digital Group for "around $150 million" after first raising $10 million in 2017.