Vox Media Agrees to Acquire Punch, Weighs Going Public
Vox Acquires Cocktail Website, Mulls SPAC Offering:
Vox Media announced Monday that it is acquiring Punch, "a cocktail website founded by Bertelsmann SE’s Penguin Random House," as "part of a bid to deepen its coverage of food and drinks," according to Benjamin Mullin of The Wall Street Journal. The deal is closing as the media company "[considers] several options that would allow the company to finance further expansion," including "going public through a special-purpose acquisition company, or SPAC," mounting a traditional IPO or soliciting additional funding, Talia Baiocchi, the founder and editor in chief of Punch, "will join Vox Media and report to Amanda Kludt, editor in chief of the Vox Media food site Eater," Mullin added. Several media companies (including Group Nine Media and Vice Media Group) have considered going public via the SPAC mechanism over the past year, while BuzzFeed " has reached a SPAC deal that is slated to close later this year" under the aegis of founder and CEO Jonah Peretti. SPAC mergers "rovide a quicker path to the public markets but can come with risks and trade-offs for investors, as companies try to determine their valuation and line up financing," with shares of companies that merged with SPACs declining in value in recent weeks. Vox "expects to generate about $400 million of revenue this year and turn a profit," with Punch generating significant advertising revenue from such "liquor-industry heavyweights" as Bacardi Ltd. and Campari Group SpA. "Everyone in the cocktail industry reads Punch," said Kludt. "They have a large consumer audience, and they're a must-read for everyone in the trades."