Futurism Bought by VC-Backed Firm Seeking to Become Next Big Media Power Player
Futurism Acquired by VC-Backed Firm:
Niche technology and science news site Futurism has been acquired by Recurrent Ventures, "which has quickly assembled a portfolio of well-liked but small, primarily digital media brands," Maxwell Tani and Lachlan Cartwright of The Daily Beast reported Monday. Over the past several years, the venture equity-backed company has purchased an eclectic array of 18 publications, including Popular Science, Saveur and The Drive. In June, Recurrent "raised its profile by announcing it had acquired MEL, the men's lifestyle publication previously backed by Dollar Shave Club that had become a cult favorite for its irreverent culture and lifestyle writing." In an email to Tani and Cartwright, CEO Lance Johnson indicated that his company will endeavor to acquire additional brands as the year progresses. "We would like to make a few more acquisitions this year that would either add to our existing range of topics or allow us to branch into new ones (like we did with MEL)," he said. "It just depends on the brands and the potential we see in them, as well as how they could fit within our portfolio and growth strategy." Futurism, which was previously owned by the Google and Deloitte-backed Singularity University, "went viral earlier this year after it noticed that The New York Times had accidentally published an article claiming that watermelons were found on Mars (the Times was testing its publishing CMS when it accidentally set the piece live)." The publisher also has conducted a major interview with former NASA Acting Administrator Steve Jurczyk and "investigated how gene-hacked mosquitoes terrorized a Florida community."