The Atlantic adds 9 writers to new newsletter platform
The Atlantic Adds Several Writers to Newsletter Platform:
Following recent reports of a major newsletter expansion, The Atlantic rolled out its new program Tuesday with "with nine contracted writers, including Charlie Warzel, Molly Jong-Fast and Nicole Chung," according to Sara Fischer of Axios. The magazine "is hoping that new writers will attract more subscribers, which are key to [its] goal of becoming profitable next year," CEO Nick Thompson told Fischer. "My hope is that newsletters will be a net positive contributor to our bottom line in 2022, helping us get to profitability," he said. In addition to such figures as Warzel (a Montana-based technology specialist and former New York Times opinion writer who has operated an independent Substack since April), Jong-Fast (a popular Twitter figure who has written for Vogue and The Daily Beast) and Chung (a former managing editor of The Toast), the writers include "Lifehacker's Jordan Calhoun, political commentator David French, author and screenwriter Xochitl Gonzalez, international affairs specialist Tom Nichols, African-American studies scholar Imani Perry [and] writer Yair Rosenberg." While The Atlantic will maintain editorial control over the newsletters, "all of the contractors are allowed to continue work on projects not affiliated with The Atlantic, like outside podcasts or events." Neither Thompson nor Editor-in-Chief Jeffrey Goldberg "would comment on the contractor's compensation packages," with Vox previously reporting that they would be pegged to subscriber goals. Existing subscribers to imported newsletters "will automatically start receiving new Atlantic newsletters" alongside a yearlong complimentary subscription to the magazine. Following this period, they will need to pay for an Atlantic subscription to access the newsletters. "I think that newsletter writers will in general be certainly more pithy than an Atlantic feature and probably even more pithy than an Atlantic web post," said Thompson. "I wasn't looking for topics so much as I was looking for excellent writers," Goldberg added. "The important thing for me is that they are honest and interesting."