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News April 19, 2016

Here’s What a Pulitzer Prize Does for a Book’s Amazon Sales Rank

Think print is dead? You’ve clearly never won a Pulitzer.

The Sympathizer: A Novel by Viet Thanh Nguyen — which tells the story of a Vietnamese undercover communist agent in Los Angeles and the fall of the South Vietnamese government in 1975 — won the Pulitzer Prize for Fiction Monday, and soon after began winning a very different kind of award: cold hard cash. When the Pulitzers were first announced (just after 3 p.m. on Monday), the novel was ranked #27,587 overall on Amazon. As of 9 a.m. Tuesday, it had sky-rocketed to #88 overall, and #1 in Spies & Political Thrillers.

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