Google delays Chrome's cookie-blocking privacy plan by nearly 2 years
Google Delays Chrome Cookie-Blocking Plan:
Google "has delayed a major privacy change to its Chrome browser, pushing back a plan to block third-party cookies until late 2023 as it determines how to protect users while providing web publishers a way to make money," Stephen Shankland of CNET reported Thursday. Last year, the technology company "said it would prevent the world's most widely used browser from accepting the snippets of text called third-party cookies that help advertisers, publishers and data brokers profile you" to help advertisers target personalized ads. "We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services," said Chrome Engineering Director Vinay Goel. "This is important to avoid jeopardizing the business models of many web publishers which support freely available content." The delay has manifested as "laws like Europe's GDPR and the California Consumer Privacy Act (CCPA) target the data collection that Google and other companies want" for tailoring ads to user demographics. "All Chrome's top rivals, including Apple's Safari, Mozilla's Firefox, Microsoft's Edge and Brave Software's Brave, take more aggressive measures at stopping tracking than Google," added Shankland. "If you want to stick with Chrome, browser extensions like Ghostery, DuckDuckGo, Privacy Badger and uBlock Origin, are designed to block trackers."