Is Big Entertainment funding great work in podcasting or gentrifying the ecosystem?
Universal's Podcast Strategy:
NiemanLab's Nicholas Quah believes that Universal Cable Productions' recent announcement of a dedicated podcast network in light of UCP President Dawn Olmstead's remarks that the company "would never put a podcast in development that we don't ultimately want to be a TV show" may augur a new era of "digital gentrification" in audio journalism. UCP has adapted four podcasts into television properties, including "Homecoming" (which is derived from a fictional series) and "Dirty John."