Finding advertising ‘antithetical’ to its mission, Snopes is banking on a membership model
Snopes Launches Membership Program:
Fact-checking site Snopes announced this week that it will launch a membership program in 2020. The $30 tier "will give members access to a community board where they can contact Snopes' editors, ad-free browsing [and] a members-only biweekly newsletter," according to Kayleigh Barber of Digiday. A spokesperson for the site said that its reliance on advertising is increasingly "antithetical to the Snopes brand and the core user experience."